Our Story

Founded on confidence.

TIMELESS ICONIXX Beauty was created by Shara Frison — a founder who believes beauty should feel like a signature, not a costume. Every shade, every finish, every detail is designed for the woman who walks in confidence and leaves a lasting impression.

From velvet-matte lip glosses to buttery neutral palettes and precision liners, TIMELESS ICONIXX is soft luxury made accessible — highly pigmented, cruelty-free, and beautiful on every skin tone.

Soft
Luxury

Feminine, elegant, timeless finishes.

Bold
Confidence

Pigment that speaks before you do.

Made
For Every Tone

Inclusive shades. Cruelty-free formulas.

"I built TIMELESS ICONIXX for the girl who knows her worth — the one who walks in softly and leaves everyone remembering her."

Shara Frison, Founder & CEO